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Magazine Articles

Use Of FOMO In Social Media Marketing

“The more scarce a product is, the more valuable it becomes to people,” says Adam Alter, associate professor of marketing at the New York University Stern School Of Business

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Password Manager, Anyone?

Are password managers absolutely safe? No one can guarantee that and there have been breaches in the past, but with military-grade encryption that most password managers use, their track record has been pretty good to-date

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With AI Marketing, Trust & Transparency Should Be Top Priority

Ushering in automated procedures and making data-driven decisions simpler than ever, artificial intelligence (AI) has completely changed how businesses function

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Keshub Mahindra Lives On …

Competition is good but national interest is paramount. He spoke of the misunderstanding in the media about the “Bombay Club” which had tried to point out how issues such as labour laws, interest rates, inflation, corporate regulation, etc

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Corruption Erodes The Govt’s Credibility, Exploits The Poor

Corruption causes significant distortions and inefficiencies and diminishes growth. It is detrimental to a free, fair, competitive, and efficient market. It creates an uneven playing field for businesses. It affects both private and foreign investment

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ChatGPT’s Trial By Fire

Like any innovation, AI chatbots are a work in progress. It’s wise not to be taken in by the hype or be unsettled by the paranoia

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When CEOs Lead From The Front

In this issue of BW Businessworld, we showcase the outstanding CEOs who braved various odds to emerge victors and came to be known as our “Most Valuable CEOs”

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Brewing Goodness: Chacko Purackal Thomas, MD & CEO, Tata Coffee

Chacko Thomas, the managing director and chief executive officer of Tata Coffee, is a plantation industry veteran with more than three decades of experience

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Pushing For Holistic Growth: Murali K. Divi, MD & CEO, Divi's Laboratories

Divi’s Laboratories is among the world’s top suppliers of active pharmaceutical ingredients (APIs)

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Digitally Empowered: Rakesh Khanna, CEO & MD, Orient Electric

Rakesh Khanna’s knack for turning businesses around and building sustainable high profitability business models has worked wonders for Orient Electric

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