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Magazine Articles

Gamification Can Help Improve Your Marketing Mix

One of the hottest marketing trends right now is gamification, which involves integrating gaming elements into marketing strategy

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Services Exports Take Off

India’s manufacturing impetus is aimed not only at boosting exports of goods but at cutting imports of manufactured merchandise that can be made in India. Much of this involves a beneficial transfer of advanced technology as in recent defence and aviation deals. A hybrid manufacturing and services

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Misinformation Prompted Me To Write My Story: Reebok Co-founder

Joe Foster found the name ‘Reebok’ in a dictionary won in a sprint race when he was a boy. The name is Afrikaans for the grey rhebok, a type of African antelope

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Anita Dongre: Fashion For Good

“For us to reduce the gender gap it’s important to focus on creating employment opportunities for women in rural India”

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Falguni Nayar: Not Resting On Her Laurels

Not resting on her laurels, Falguni Nayar is constantly looking at newer ways to grow the Nykaa proposition in India and beyond

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Kiran Mazumdar Shaw: Shaw And India’s BT Dream

Shaw is India’s top industry leader. When she speaks, people sit up and take notice. When she tweets, even the Union Finance Minister responds

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Lavanya Nalli: ‘Inclusion Is A Mindset

Lavanya Nalli, Vice Chairman, Nalli Silk Sarees, in an exclusive conversation with BW Businessworld, talks about the changes required in society, policy and most importantly, the mindset to achieve gender parity

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Vibha Padalkar Is A Dynamic Leader Who Has Made A Significant Impact On The Indian Insurance Industry

Under Padalkar's leadership, HDFC Life has achieved remarkable growth, doubling several key metrics since it was listed in FY2018

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Najma Akhtar: Taking Jamia Into The Top League

Jamia Millia Islamia’s Vice Chancellor Najma Akhtar is focussed on imparting 21st Century Skills to her students and being at the forefront of research

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Nisaba Godrej: The Future Ready Leader

Nisaba Godrej’s leadership is marked with not only healthy balance sheets but also an inclusive and sustainable company

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