Magazine- Riding The Crest -2023-03-11 BW Businessworld

Magazine Articles

Why “Smoking” Is Injurious To Health In The Corporate World!

What is the role of conscience and values when we work for enterprises that are sharply focussed on a single dimension of profits over everything else? Do passing off lies or half-truths under the garb of plausible explanations meet the test of righteousness, we wonder!

What The Stars (Don’t) Foretell

The Oracle or the astrologer might make a prediction about your life. But you have the power to put in the punctuation that will determine what will be. Good line to remember then

Festival Of Flamingos In Mumbai

Considering that a lot of our population lives in villages and probably has little or no access to modern day packaging – despite the small-pack onslaught of shampoo, soap, toothpaste, biscuits et al by aggressive marketing companies – and are also unlikely to waste food, our national per capita was

Distributed Computing – Fuelling Sharing Economies

Nonetheless, the sharing ecosystem is growing at a fast pace and according to PricewaterhouseCoopers, globally it should reach $335 billion by 2025. From an Indian perspective, according to a NITI Aayog report, the gig economy engaged an estimated 77 lakh workers in 2020-21 constituting 2.6 per cent

Habits For A Greener Economy

There is a culture of thrifting, recycling, reusing, and mindful consumption. Nevertheless, inequality, poverty, and lack of access to resources increase the mental burden of survival concerns, leaving little space to make sustainable life choices – especially when they require more awareness or ini

Anchors Of The boAT

With over 32 per cent market share in the consumer electronics space, and with revenues close to a staggering Rs 3,000 crore, boAt is now looking at category expansion

Weaponising Education

It is estimated that every urban citizen in the country generates about 600 grams of solid waste every single day ... With an estimated population of 142 crores it adds up to about 355 tons a day or 130 million tons annually – enough to drown us all under its weight unless we make it our religion to

Direct-to-consumer Direct-to-reader

How the $55-billion D2C market in the country has moved from D2C ecommerce to D2C retail and to C2C or connect-to-consumer, a new phase of commerce where opportunities to connect exist everywhere

D2C’s Decade

The D2C revolution has helped spawn hundreds of new labels in many super niches. It has also nudged established brands to smell the coffee. Discerning customers enjoy being directly in touch with creators, and smart creators delight in the rich insights they collect from this direct contact

Investors’ Meets Galore

As India sets its eyes on a developed country tag by 2047, there is a scramble among states to host investors’ meets to attract investments to fuel the ambitious growth targets