Soumya Sehgal Bhutani

Soumya leads the editorial mandate of BW Marketing World, covering everything around the Indian media, marketing and advertising fraternity.

Latest Articles By Soumya Sehgal Bhutani

Online Upskilling Bringing New Dimension To Education In India: Dr Will Lin, Simplilearn

Economy

Simplilearn is aiming to help organisations worldwide upskill their workforce and provide personalised learning platforms for individuals to demonstrate mastery in particular areas and/or self-improve

Why Marketers Must Bet Big On Contextual Advertising

Soumya Sehgal Bhutani

Economy

It is seen that the consumers' recall value for a contextual ad is much more than a standalone ad

Jio Creates A Digital Platform That Enables Biz To Scale: Gulshan Verma, JioAds

Soumya Sehgal Bhutani

Economy

The platform has been powering advertising across cricket series and will continue to power the biggest through 2023, assures Verma

Our Communication Is Relevant, Understandable, Accessible: Gulbahar Taurani, Philips DA

Soumya Sehgal Bhutani

Economy

Traditional technology and digital put together are creating a great experience for the consumers, he explains

Consumers Look For Convenience, Value, Transparency: Siddharth Agarwal, OLX Autos

Soumya Sehgal Bhutani

Economy

And as a brand, OLX Autos is aiming to drive higher engagement through their communication by being relatable to the challenges consumers face in their daily lives

Metaverse Primarily Guided By Immersion, Interaction, Interoperability: Sandeep Bhushan, Meta

Soumya Sehgal Bhutani

Economy

We are keen to catalyse the metaverse community because that's where connections will eventually get to, he adds

Magic Of Melodies And Movies

Soumya Sehgal Bhutani

Entertainment

I strongly feel that because of the potential of Indian content, the kind of directors we have and the kind of storytelling which is coming, I am very confident that our film industry will go worldwide soon, he said