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Latest Articles in BW MarketingWorld
BoAT's Aman Gupta Praises PM Modi For Including Young Entrepreneurs In France Visit
Aman Gupta, CEO of BoAT praises PM Modi for recognising young entrepreneurs during France visit, highlighting entrepreneurial spirit in India
Read MoreCollision Of Transformative Technologies With Commerce & Currency
BW Businessworld presents ‘BW Web 3.0 Summit & Awards’ celebrating the industry leaders navigating the domain of blockchain and Web 3.0 in its first edition
Read MoreRapid & Deep Innovation To Bridge Structural Gaps, Cater New Market Demands: Rekha M. Menon, Accenture
Advanced technologies can help Indian businesses become more efficient and competitive, create new opportunities for growth across sectors, strengthen India’s position in the global innovation ecosystem and bolster the export-oriented IT services industry
Read MoreMitsui’s Investment In BIL To Support Sustainable Growth & Expand Business Base Of Agricultural Sector
The intent is to gain access to a robust distribution network that connects to millions of farmers in India and to expand its portfolio to include innovative new proprietary products.
Read MoreOld people roped in for ads: A quiet way of winning trust over a brand?
When we came up with the idea about 'Annapoorna paati'; for the recent ad for Annapoorna,
Read MoreNew consumption patterns of consumers to construct micro-markets and hyper-segmentation- Anup Rau, MD & CEO, Future Generali India Insurance
The insurance sector did go through its fair share of ups & downs during the pandemic. But, with its consistent efforts, it sailed smooth and is now at an advantageous position.
Read More1702 Digital wins Digital Marketing Mandate for Dhyana
1702 Digital is all set and primed to work inseparably with Dhyana by Avantari to effectively promote and assist them to the extent of their business objectives.
Read MoreKurkure & Lay's kick off their festive season campaign, Features Akshay Kumar & Ranbir Kapoor as brand ambassadors
Announce a special initiative with Airtel to offer up to 2GB of free data for a super digital experience
Read MoreRace to eCommerce – Why everyone wants to sell online?
In recent years India has seen a boom in B2C eCommerce as these online shops are now offering free delivery, massive discounts, all kinds of attractive offers, exchange schemes etc., adding a sense of trust for the customers.
Read MoreIs Adaptability the only Refuge for Brands?
The pandemic is expected to create long-term ripples and influence the consumer psychology like never before. It is imperative for marketers to read the change and adapt to this volatility.
Read MoreStrategy For The Short Term by Dheeraj Sinha, MD for India & CSO for South Asia, Leo Burnett
In addition to designing a ‘short-term thinking model’ for marketers to navigate the pandemic, Leo Burnett also launched three specialisations including Leo Burnett Consult, Leo Burnett Design & Leo Burnett Digital, informs DHEERAJ SINHA, Managing Director for India & Chief Strategy Officer for South Asia at Leo Burnett.
Read MoreAjit Varghese moves on from WPP
Varghese has quit as Global President at Wavemaker after a stint of over 13 years
Read MoreMobile Premier League (MPL) signs on as sponsor of Royal Challengers Bangalore
Through the partnership, MPL is positive of leveraging its online presence to create maximum visibility for the team and engage with fans during the tournament.
Read MoreSpartan Poker unveils its new brand identity
The brand refresh syncs with the new philosophy of Spartan Poker’s evolution and growth – Straight Up Skill
Read MoreCMR Study reveals consumers are prioritising audio quality over camera in their smartphone purchase
Indians consider audio quality as one of the most important factors in their next smartphone purchase with a score of 66 out of 100, followed by battery life at 61, and camera at 60
Read More