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Latest Articles in marketing whitebook
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BW Businessworld launched its 11th edition of the BW Books Marketing Whitebook (MWB) in New Delhi on 1 July 2015. The event was witnessed by the who's who of marketing industry and their gracious presence made the launch a grand success. The magazine's editor-in-chief and chairman Annurag Batra and executive editor Gurbir Singh, along with Nielsen India president Piyush Mathur, Reckitt Benckiser south Asia regional director Nitish Kapoor, and other distinguished guests shared the gospels of marketing.
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