- Economy
- Education And Career
- Companies & Markets
- Gadgets & Technology
- After Hours
- Healthcare
- Banking & Finance
- Entrepreneurship
- Energy & Infra
- Case Study
- Video
- More
- Sustainability
- Web Exclusive
- Opinion
- Luxury
- Legal
- Property Review
- Cloud
- Blockchain
- Workplace
- Collaboration
- Developer
- Digital India
- Infrastructure
- Work Life Balance
- Test category by sumit
- Sports
- National
- World
- Entertainment
- Lifestyle
- Science
- Health
- Tech
Latest Articles in marketing whitebook 2018
Technology Plays A Big Role In Marketing: Experts
At BW Businessworld’s Marketing Whitebook Summit in Bengaluru, industry experts tried to analyse what are the trends that marketers should stay on top of to stay relevant in the age of technology
Read More
Mondelez' Deepak Iyer Calls For A Level Playing Field In 'Responsible' Marketing
The Managing Director of Mondelez India highlights five key questions facing organisations in a fast-changing technology & consumer landscape
Read More
Merger Of Offline, Online Will Define Future Of Retail: Devendra Chawla, COO, Walmart India
At the BW Businessworld Marketing Whitebook 2018, Devendra Chawla, EVP & Chief Operating Officer, Walmart India, spoke about the future trends that will define the retail landscape
Read More
Tapping Into Changing Minds Of Audience Is The Formula For Success
Experts take on a consumer's changing taste at BW Businessworld Marketing Whitebook Summit, 2018
Read More
'Consumer' Is The King!
Experts take on how to woo consumers at BW Marketing Whitebook Summit, 2018
Read More
Every Business Needs To Become An Experience Business: Kulmeet Bawa, MD, Adobe South Asia
Experts take on a consumer's changing taste at BW Businessworld Marketing Whitebook Summit, 2018
Read More
Coming To Terms With Disruption In The Era Of Opportunities
Industry stalwarts - Pavan Shetty, Director, Porsche India, Vijay Mansukhani, Managing Director, Onida and Shashi Sinha, CEO, IPG Mediabrands debated how to spot opportunities in the era of disruption at the MWB Mumbai launch
Read More
'Challenge For Marketers Today Is To Identify The Target Customer'
There has been a huge marketing shift in the Indian market post 1991, since that was time of monopoly but post that the market saw a sea change, says Kedar Apte, Head Marketing, Castrol India
Read More
Brands with edge and insights have the right to win: CEO, Hindustan Coca-Cola Beverages
At the BW Businessworld Marketing Whitebook Summit 2018 Christina Ruggiero, the CEO of Hindustan Coca-Cola shared her insights on brand building, on the insistence of brands having an edge and how real growth lies in franchise
Read More
Shabana Azmi, Raveena Tandon Root For Smashing Gender Stereotypes
A special panel on ‘Unlocking India's Women Power’ was held at the launch of BW Marketing Whitebook 2018 in Mumbai which was attended by Shabana Azmi, Raveena Tandon and Nandita Puri
Read More
‘Indian Consumers Need To Understand The Value Of Data They Are Sharing’
Another challenge is that marketers face a huge trust deficit. Speaking at the launch of the 14th edition of the BW Businessworld Marketing Whitebook 2018 in St Regis, Mumbai on July 20, Mahajan added
Read More
Agencies Are Changing From The Inside: Leigh Terry, CEO APAC, IPG Mediabrands
Leigh Terry, CEO APAC, IPG Mediabrands says agencies need to keep up with clients to flourish
Read More
TBWA India’s CEO On Their Blink To Cannes Victory
The first step to solve the problem was to ask a really good question, says Govind Pandey, CEO, TBWA India
Read More
Be Authentic & Do Things With purpose: Dr Annurag Batra At BW Businessworld Marketing Whitebook Summit
Held at St. Regis Mumbai on July 20, 2018, the one day summit brought with it intrinsic insights on Marketing with Leadership, Inclusion and Technology
Read More