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Latest Articles in Christina Ruggiero
Brands with edge and insights have the right to win: CEO, Hindustan Coca-Cola Beverages
At the BW Businessworld Marketing Whitebook Summit 2018 Christina Ruggiero, the CEO of Hindustan Coca-Cola shared her insights on brand building, on the insistence of brands having an edge and how real growth lies in franchise
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Coca-Cola Beverages To Source 40% Of Its Energy Requirements From Renewable Sources By 2018 End
The Company recently signed an agreement with Atria Solar Power Pvt Ltd, to procure 30 million units of solar power per annum, for its two factories in Karnataka
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Hindustan Coca-Cola To Become Total Beverage Company: CEO
In the next 5 years, Hindustan Coca-Cola plan to spend Rs 5,200 crore towards the procurement of processed fruit pulp and fruit concentrate. This will have a direct positive impact on over 500,000 farmers.
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