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Latest Articles in Magazine 14 October 2017
Sustaining A Brand
Since the book is centred around the idea of growing brands, it has a fairly long-term view and runs down the idea of tactical, short-term and promotional advertising. It does make sense with the data shared along with the arguments. But one is not fully convinced
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Managing Water
Urban flooding has become a recurrent nightmare and will only get worse till we recognise that an economy is a subset of the larger eco-system within which it functions
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Show Me The Jobs: Let’s Quit Beating The Bushes And Chase The Real Quarry
In the week to October 8 the national unemployment rate rose to 5.8 percent, and the urban unemployment rate to 8.2 percent, the highest in 11 months
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Case Study: Good Leaders Don’t Abuse
“A leader without a clear vision and plans only abuses his/[her] power [ … ] And where power is abused, there is manipulation instead of inspiration” — Israelmore Ayivor
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India 100th Among 119 On Global Hunger Index, Trails North Korea, Bangladesh
The report ranked 119 countries in the developing world, nearly half of which have ‘extremely alarming,’ ‘alarming’ or ’serious’ hunger levels
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Case Analysis: Feminine Leadership
Why the feminine paradigm of leadership must gain force
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A Melting Pot
The jury for the E4m-BW Applause Conclave & Awards this year was chaired by Karan Bajaj, SVP & GM, South Asia, Discovery Communications India
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Swachhta & Suraksha To Drive Tourism
Recognising the need to promote tourism in India, the 10th Conventions India Conclave by ICPB concluded with the points that can help attract tourists in the country
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The Disruptors
BWDisrupt launched ‘The Disruptors — a special issue featuring 20 entrepreneurs and their valuable stories of success By BW Bureau
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Of High Roads And Bylanes
Immediate and practical solutions to agrarian and employment crises are key to boosting India’s growth rate
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The Big Comeback
With Samsung's Note 8, the Korean giant's phablet series are back on track
Read MoreRise Of The Swadeshi
While many have faulted demonetisation and GST implementation for the economic mess, the PM said that demonetisation would be known as the beginning of corruption-free era in the country
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HP Sprocket
Straight out of the box, the Sprocket needs about an hour to juice up the internal battery, and you can then pair it with the app on your smartphone and take it anywhere
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The Wait Is Over
The launch of the iPhone 8 and 8Plus has been overshadowed by the announcement of the X, but they are great phones in their own right
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Why Less Salt Means Danger For Your Health
The brain needs salt to function well, and lack of it causes confusion, memory loss and in older adults, coma
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