BW Businessworld Marketing Whitebook Event 2017 - Latest News, Analysis, Opinion

Latest Articles in BW Businessworld Marketing Whitebook Event 2017

Demystifying ‘ADC’ Of Marketing

As brands play catch up with consumers, the need of the hour is to engage in a two-way conversation with them using the three weapons in a marketer’s arsenal — Artificial Intelligence, Data and Content

Transitioning From Mass Marketing To Massive Customisation: Sanjiv Mehta, HUL

Clifford Alvares

Companies & Markets Sector Reports Media & Entertainment

Digital technology is impacting not just the marketers, but the entire value chain. It is no longer about digital marketing, it’s marketing in a connected world

Marketers Cannot Work In Silos Anymore: Amish Tripathi

Naziya Alvi Rahman

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Marketer turned popular author Amish Tripathi recommends a 360-degree shift in the mindset of marketers for brands to grow and the need for good content in an era of low-attention spans

Luis Miranda On Why Communication For A Cause Is The Need Of The Hour

Misbaah Mansuri

Companies & Markets Sector Reports Media & Entertainment

The power of communication is intrinsic to what we do and is about taking a brand to the consumer in an intangible and emotional way which is only through communication and story-telling

Pre-activism Will Be The Next Phase In Social Marketing: Tata Global Beverages

Avishek Banerjee

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A Lot of people talk about social progress and the role that corporates and brands can play in it. We run a very successful ‘Jaago Re’ campaign which is a cause related marketing for the last 10 years, Mr. Dash from the company said

Renault India Is A Great Example Of How Technology And Marketing Are Integrating

Avishek Banerjee

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Marketing is changing, and the change is being brought in by the millennials. How do you then cater to this changing scenario as a company? Avishek Banerjee reports

We Cannot Hide Anything From Consumers: Danone India MD

Archana Kasana

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The consumers nowadays take note of all that the brands do. Unlike earlier, brands are now held accountable and answerable by them thanks to social media.

‘Content Is Like Millennials For Marketers’

Shareen Sharma

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One of the biggest focus of marketing in the last few years has been on content. While content marketing is much talked about, its relevance has become increasingly important with the rise of the new-age consumers.

How To Decode Connected Consumers?

Naina Sood

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As technology evolved, now there is an evolution of the consumer as well. Marketers need to understand the new-age connected consumers for effective targeting

"1.2 Billion Indians Will Have A Smartphone By 2030"

Kshitiz Mohan

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Population explosion, urban dynamics, income expansion, age skew, diversity and the connected consumers will power India to an unimaginable growth by 2030. The content and data will evolve further and the base of the marketplace will change in the next 15 years.