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Latest Articles in nielsen
'Wonder Woman 1984' makes huge streaming debut on HBO Max
'Wonder Woman 1984' makes huge streaming debut on HBO Max
Read More'The Office' leads Nielsen streaming chart ahead of departure from Netflix
'The Office' leads Nielsen streaming chart ahead of departure from Netflix
Read MoreStudy reveals severe gaps in understanding of quality protein requirements in India's daily diets
Study reveals severe gaps in understanding of quality protein requirements in India's daily diets
Read MoreIndia's Consumer Goods Growth Slows As Rural Demand Cools: Nielsen
Volume growth in India's fast-moving consumer goods (FMCG) sector slowed to 6.2% in the three months to June from 9.9% in the previous quarter, Nielsen said, citing internal data from retail research.
Read MoreNielsen, Snapbizz Partner To Develop Retail Analytics
This will be based on point-of-sale (PoS) transactional data in the traditional trade environment, Nielsen said in a statement
Read More"1.2 Billion Indians Will Have A Smartphone By 2030"
Population explosion, urban dynamics, income expansion, age skew, diversity and the connected consumers will power India to an unimaginable growth by 2030. The content and data will evolve further and the base of the marketplace will change in the next 15 years.
Read MorePurpose, Value, Reinvention… Brands Must-DOs To Survive: Sanjiv Mehta, HUL
Produced in association with Nielsen, and presented by TIMES NETWORK, the BW Businessworld Marketing Whitebook is now in its 12th year. The theme of the book this year is 'Game Changers of Marketing'
Read MoreAmazon, Filpkart, Snapdeal Top 3 Sites For Sellers: Study
Amazon followed by Filpkart and Snapdeal were the most preferred e-commerce websites among sellers, with highest top of the mind recall, a recent study has revealed
Read More