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Latest Articles in digital marketing
BW Sunday Reads: Reels Make Marketing In Real World Easier
The entertaining and storytelling advertisement on reels influenced almost 77 per cent of people surveyed in India to buy the product or services after watching reels, claims Global Consumer Short-Form Video Survey by Factworks
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“We’re Known Globally For Our Speclialisation Programmes”
Formerly known as Mudra Institute of Communications Ahmedabad, MICA established by advertising agency Mudra Communications’ founder AG Krishnamurthy, is dedicated to meeting the integrated communication and strategic marketing needs of the industry, the government, and the community at large. Banikanta Mishra, Associate Dean for Academic Affairs, in interaction with BW Businessworld, talks about the institute’s focus on the specialist cadre it has been preparing over decades, interdisciplinary research and much more. Excerpts:
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Why Should Small Businesses Devote Time To Social Media Marketing?
The Digital era and social media marketing go hand in hand. It becomes imperative for brands to incorporate it into their business strategies.
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Developing An Effective Digital Media Presence For Today's Consumers
Engaging clients is the lifeblood of any successful business. Businesses must communicate with customers to remain relevant during this period of uncertainty.
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CMRSL: A Win-Win Service For All
With India rapidly digitising, we are expected to have 1 Bn users by 2030.
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Ad Tech Industry Trends In 2022 And Beyond
2020-21 was a defining period for the global tech ecosystem and mobile advertising in particular. Connected and digital experiences have pushed the limits for enterprises globally to transcend to mobile-first priorities. There has been a generational change in the way people now connect online, a volume burst in usage of connected screens and an enhanced adoption curve of consumers becoming online shoppers.
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The Campaign Of The Year: Michelin Has Done It Once Again
Michelin’s new campaign, #SafeOnMichelin is a welcome move that helps the brand to focus on the importance of safe tyres for automobiles.
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Covid-19’s Impact On Digital Marketing Industry
The coronavirus pandemic changed the game of how businesses operated overnight and this led to the massive popularity of digital marketing’s adoption all over. Let’s look at how digital marketing is caving into success despite covid.
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Unchecked Dominance In Digital Markets A Concern, Says CCI Chief
CCI has looked at several anti-trust cases against e-commerce platforms across sectors such as retail, food delivery, hotel booking and others.
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Father's Day 2021: How E-Commerce Treats It
To make this day more memorable and countable for father's everyone is searching for gifts to surprise their father's and father figures.
Read MoreRegional Agency With National Ambitions
Over a span of seven years, Zero Gravity has worked for more than 150 regional as well as national clients with a digital first approach.
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Digital – Taking The Form Of Water
The importance of consumer touchpoints to brands is growing at a good pace and this could be due to the below forces of transformation.
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Top Software Products Of 2021 For Entrepreneurs In India
Google Workplace is an integrated workplace that extremely simple to use and is powered with the best-in-class AI and search technology.
Read MoreDigiPivot, a Google sponsored program for up-skilling women, announces its second batch
DigiPivot, a Google sponsored program for up-skilling women, announces its second batch
Read MoreUbi MACs kickstarts with five clients on board; to offer one-stop solution for media consultation
Ubi MACs kickstarts with five clients on board; to offer one-stop solution for media consultation
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