Use Of FOMO In Social Media Marketing

According to the surveys, more than 65 per cent of millennials experience fear of missing out (FOMO)

Why Should Small Businesses Devote Time To Social Media Marketing?

The Digital era and social media marketing go hand in hand. It becomes imperative for brands to incorporate it into their business strategies.

Facebook Partners With Coursera To Launch Social Media Marketing Professional Certificate

Coursera has 65 million learners, including 8.7 million in India, and more than 4,000 courses from the world's top universities and industry educators.

SIBM Pune and Swansea University UK jointly host an international webinar

SIBM Pune and Swansea University UK jointly host an international webinar

iXceed Forays Into Digital Marketing Services

Digital Marketing is a major driver for most of the organization’s growth agenda and Ixceed wants to drive that growth for the brands, said the company.

How To Decode Connected Consumers?

As technology evolved, now there is an evolution of the consumer as well. Marketers need to understand the new-age connected consumers for effective targeting

"Lay Offs In Big Firms Open Opportunities For MSMEs"

If top 10 IT companies are laying off employees, there is a huge potential in mid-sized and small scale enterprises. The smaller enterprises can also leverage the experience of those who have been laid off from big firms.

5 Quick Hacks From Donna Moritz That Can Get You Socially Sorted

In a candid conversation with BW Businessworld Moritz talks about five quick hacks which can get you socially sorted in the online media space.She sheds light on the perfect strategies to get your content viral and understanding the importance of user generated content

Five Commandments Of Social Media Marketing

Social media consultant, Zoe Cairns, shares five best practices that brands should follow to make the most of their social media strategy.

A Beginners Guide To Social Media Marketing For Small Businesses

It is very important to outline your goal before you begin your social media activity. The goal will help you determine the content of your posts and will serve as a guide in all you do

The Impact of Digital Initiatives In Public Relations

Skilling For 2014