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Latest Articles in Magazine 23 December 2017
The Indian Economy Limbers Up
The Union Budget ... On February 1 ... will be the last in which Finance Minister Arun Jaitley can inject significant reforms
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‘Technology Won’t Replace The Teacher’
Kate James, Chief Corporate Affairs and Global Marketing Officer, Pearson, talks to Ashish Sinha of the huge potential that digital had for improving learning outcomes
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We Are Aiming For 5% Marketshare By 2020
Digital is leading our main marketing strategy. It has become the mainstay of our marketing focus
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A Simpler Life Is Just A Click Away
QuikrEasy’s latest TV campaign — comprising three ads — effectively communicates how the app makes life more convenient with wider choice and access to professional services
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Book Review: Serve And Govern
While the book is not in the same league as Unfinished Innings by former Union home secretary Madhav Godbole who resigned in March 1993, 18 months before his term was to end (after the demolition of the Babri Masjid in 1991), it does give a peep into the inner workings of our babudom right from the grassroots to the sandstones blocks in New Delhi
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Sharing Life Lessons
Sell will undoubtedly provide immense benefit for those who use its broad principles and have the ability to apply in their own spheres while reflecting in the context of their own experiences and situations
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Happy 10th Birthday
As the Kindle turns 10 this year, Amazon celebrates with the updated version of the Oasis — an indulgence for every serious reader
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Review: Moto X4
Rounding out the package is a dual camera setup I personally like a lot, where the secondary camera offers a wide 120-degree field of view for shooting landscapes and cityscapes
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A New Era Of Superbikes Is Upon Us
Despite constant obstacles such as demonetisation, volatile fuel prices, surcharge on GST, rising input costs, changeover in emission and safety norms, etc., this is the only segment in the two-wheeler market that has been growing at a steady pace over the last decade
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Putting The Fizz Back Into The Bottle
With an aim to promote high level of belongingness and pride among channel partners, suppliers and employees, the new generation leadership of Parle Agro has planned to revamp their corporate identity, which aims to be more aspirational
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We Want To Play With The Stronger: Prasanth Kumar, CEO, Mindshare South Asia
The kind of focus that we have put on data for instance, has led to the sharpening of all of our tools and products, says Prasanth Kumar, CEO, Mindshare South Asia
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Ideas & Innovations Making India Better
BW Businessworld brings to you the fifth Smart Cities Conclave & Awards that recognises the best work from cities, states & industry
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Idol Worship Is Idle Worship
I wonder how the culture of our country has regressed so badly that people ... indulge in idol worship
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Not Young, But Never Old
Prasanth Kumar, CEO, Mindshare South Asia, asserts that every step the agency has taken is with the client in sight, and that the biggest differentiator in has always been talent
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Mobile-first Is Today’s Mantra
In order to create value in India in the coming years, it is imperative for companies to have a mobile-first strategy
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