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Latest Articles in marketing and advertising
Union Budget 2023-24: Decoding Expectations Of Advertising & Marketing Sector
Amid the global recession and inflation, the GoI focuses on multi-sector growth in the preliminary budget meetings, Let’s see what’s in the platter for Advertising & Marketing Sector
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Brands Girdle Up to Woo Revenge Shoppers
Marketers plan a slew of multi-media campaigns, big-ticket events, robust gift-pack promotions and new product launches for the festive season ahead
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Byju Tops On Recall In IPL Ads; Dhoni & Virat Most Recalled Celebrities
Byju’s was the most spontaneously recalled brand on the IPL last weekend; its celebrity endorser Shahrukh Khan though trailed behind other celebrities who were more visible, hence more recalled. Dream 11 was at No. 2 with multiple endorsers.
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Reinventing The Marketing Wheel To Define The Future Of Mobility
With constant change and consistently evolving times, marketing-led initiatives are now playing a more important role in brand reinvention for automotive manufacturers.
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New Normal Calls For New Strategies, Understanding Marketing Needs In 2020
InMobi report deep dives into top trends based on a survey of senior marketing and media leaders across India and Southeast Asia.
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United In Colors
Today customers want to see the brands making an impact on issues they already care about and to take their social action beyond the #Hashtag world.
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The Way Of A Champion
After a bumpy 2018, WPP ushered in 2019 with a strategy meant to turn around the company in a three-year period. Globally the advertising & communication giant is fighting hard to regain its confidence and glory, and its role in India is critical in that mission
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Why The Need To Pivot To Data For Publishers
For any digital publisher, keeping your audience and growing revenue is the Holy Grail. Google, YouTube, Facebook and Instagram contributed to 67 per cent of digital ad spend in Asia-Pacific in 2018, and 66 per cent worldwide. As Per reports, APAC will continue to lead global ad spend growth in 2019, contributing 42 per cent of the global increase and the dominance of Facebook and Google isn’t changing. Moreover, new threats seem to emerge daily, whether from Amazon or buzzy mobile-first players like ByteDance.
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Here's A Pro-Tip To Marketers: Be Sens(e)ible
The fascinating field of sensory marketing has much to contribute to businesses as well as consumers.
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Cannes Lions: The Problem Of Purpose
The marketing world is asking itself what its role is in people’s lives, and those failing to answer the poser aptly − and back it with the right action − stand to fade out of the big picture, writes BW Businessworld’s Noor Fathima Warsia
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Show The Real India To The World
Samsung’s #Indi-aReadyAction cam-paign seeks to break the stereotypes as-sociated with India by encouraging millen-nials to showcase their idea of India through unique videos
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Ad Infinitum: Running After A Dream
Sportswear brand Adidas India’s campaign ‘Always Running’ seeks to inspire people by bringing to life real stories of runners and running communities in Mumbai
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Indian Agencies Wins 6 Pencils At The One Show 2019
The One Show Green Pencil, recognizing the single most environmentally conscious creative work for the year, was awarded to BETC Paris for “Save Our Species” on behalf of Lacoste.
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Riding The Kumbh Fervour
Bajaj sought to make a connect with Kumbh pilgrims by introducing a service to ferry the elderly pilgrims called Platina Aaram Rath — these were Platina Comfortec 110 two-wheelers with especially fitted backrest
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Passion, Purpose, Play: Building A Successful Social Brand In 2019
It’s probably the hardest time for marketers to make an impact, ever. Torn between competing channels and buzzwords, fickle consumers, and contradictory marketing science, we have to navigate a world that challenges us to be faster, smarter, harder working and ultimately sell more. Nowhere is this harder than on social media. The average non-marketer has a similar experience.
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