BW Marketing Whitebook Summit 2022: VIP Clothing's Sunil Pathare Takes A Deep Dive Into The Metaverse

Sunil Pathare, Chairman and Managing Director, VIP Clothing, and Divya Karani, Media CEO- South Asia, Dentsu talk about how the metaverse redefining the overall digital ecosystem. They see the metaverse as a technology that brands must adapt to and stay updated on, or else they will be obsolete in the market.