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India’s PC Market Declines 30% In Q1 2023, Demand Drops
HP Inc. led the market in India with a share of 33.8 per cent in Q1 2023 with a strong showing in both the consumer and commercial segments
Photo Credit : shutterstock
The traditional PC market in India saw a 30.1 per cent year-over-year (YoY) decline in the first three months of 2023 (Q1 2023), shipping just 2.99 million units in the period.
According to an IDC report, the demand for desktops was positive in Q1 2023 but the notebook category witnessed another weak quarter as it declined by 40.8 per cent YoY. Also, consumer segment declined by 36.1 per cent YoY primarily due to slowing demand and low market sentiment, and the commercial segment declined by 25.1 per cent YoY due to reduced/delayed procurement by enterprises and SMEs.
The government and education segments were the only areas that saw positive traction in the year’s first quarter. Procurement from government bodies propelled the segment to grow by 25.2 per cent YoY, while fulfillment of the Gujrat education order helped the education segment grow by 65.6 per cent YoY.
Premium notebooks (>US 1,000) declined by 65.8 per cent YoY in the commercial segment and 59 per cent YoY in the consumer segment.
The report noted that significant inventory correction of Apple MacBooks and low demand from enterprises led to a slump in the shipment of premium notebooks.
The online channel struggled for the second consecutive quarter, declining by 42.4 per cent YoY in 1Q23.
“Channel partners across tiers for almost all vendors have been carrying heavy inventory for the last two quarters. Hence, shipments in the consumer segment decreased significantly in 1Q23 as they focused on clearing off aging inventory. The consumer market is expected to gradually recover from June-July with the back-to-college demand and followed by aggressive online sales expected during the festive months in Q3/Q4,” said Bharath Shenoy, Senior Market Analyst, IDC India.
HP Inc. led the market in India with a share of 33.8 per cent in Q1 2023 with a strong showing in both the consumer and commercial segments. Lenovo was second with a share of 15.7 per cent despite witnessing a decline of 37.5 per cent YoY, followed by Dell at third position with a share of 13.9 per cent.