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Yukta Raj
Latest Articles By Yukta Raj
How Can Finance Leaders Tackle Unforseen Challenges?
Finance leaders contend that the leadership will have to balance between short-term priorities and long-term objectives
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Advantage Andhra Pradesh: State Calls On Industry To Invest
The Andhra Pradesh government will be holding its Global Investors Summit (GIS) in Vishakhapatnam on 3,4 March. The theme of the summit is ‘Advantage Andhra Pradesh Where Abundance Meet Prosperity’
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Union Budget 2023-24: Decoding Expectations Of Advertising & Marketing Sector
Amid the global recession and inflation, the GoI focuses on multi-sector growth in the preliminary budget meetings, Let’s see what’s in the platter for Advertising & Marketing Sector
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Marketing Trends To Trend In 2023
Over the years, brands have evolved the marketing space by changing the process and introducing innovative ideas. Here are some of those trends which are expected to grow in 2023
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We Want To Be Perceived As A Premium And Contemporary Alcohol Producer: NeuWorld Spirits' Poonam Chandel
With a targeted turnover of Rs 100 crore in the first year, NeuWorld Spirits is looking to garner 5 per cent market share in the premium and semi-premium whiskey segments
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A Banker’s Memoir: His Banking Journey
The Former Chairman of SBI, Rajnish Kumar discusses on his book and the history of State Bank Of India
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Family Businesses Are Unsung Heroes Of Our Economy: Sonu Bhasin, Independent Director & Business Author
Any generation that goes against the family values, will have a lesser chance of success, says Bhasin while discussing her book, Gujarmal Modi: The Resolute Industrialist, that is based on family business
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Marketing Has Become More Fun
For Taniya Biswas, marketing rules are changing to make room for doing more of what a brand wants to do rather than what it should conventionally do
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The Rise Of The Enterprise Influencer
Nikunj Kewalramani believes that influencer marketing is impacting the business-to-business space as well with a new breed of influencers emerging
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The Informed Decision Maker
Arushi Awasthi points out that digital was always on a growth curve. Even if some brands revert to pre-pandemic, it will not translate into slowing down digital
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