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Vivek Sharma.
Latest Articles By Vivek Sharma.
Case Analysis: Brands Are Not Holy Cows
Whatever is the business strategy and its resultant brand implications, there are ways to go ahead in a manner that will result in committed action across all stakeholders
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Case Analysis: Cart Before Horse
Farm-o-maid is a classic case of acquiring a business and rushing to change the first thing you could change most easily. You acquire a business and have a vision to make it bigger and better
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