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Latest Articles in Marketing
Case Study: Branded For Life
“Leadership is about taking extreme ownership. It means you alone are responsible for all mishaps. You cannot pass the blame” — Parag Kar VP, Government Affairs, India and South Asia at Qualcomm
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Case Analysis: Focus & Culture
Employees follow a leader’s actions not mere words in a statement
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Case Analysis: Why Trust Is Key
A consistent brand does not emerge from conformist employees
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Case Study: From Mill To Mall To Sprawl
“Somewhere along the way America became a giant mall with a country attached” — Ben Fountain, Billy Lynn’s Long Halftime Walk
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Case Analysis: Retail Reality
A brand needs to drive business to its store. Just being in a good mall is not enough
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Case Analysis: Mall-nomics Decoded
Gigil should leave no stone unturned in reaching out to its potential mall customers
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Case Analysis: Align Your Plan
Gigil should engage with the mall team and understand their long-term plans
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Case Study: To Be Or Not To Be In A Mall
“Your premium brand had better be delivering something special, or it’s not going to get the business” — Warren Buffett
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Case Analysis: ‘Kitney Footfall The?’
What distinguishes a good mall from others is the mall management’s positive approach to its shoppers
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Case Analysis: Good Company
Location and creating the right aura is a critical part of a brand’s success
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Case Study: Store Big, Mall Bigger
“An undiscovered genius has no value in the marketplace.” — Bernard Kelvin Clive, personal branding coach and brand strategist
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Case Analysis: The Retail Conundrum
Zero visibility indicates a breakdown of ‘partnership- based communication’ between mall and brand
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Case Analysis: Mass Versus Premium
StratNext’s biggest dilemma here is whether the brand should be regarded as ‘massmarket’ or ‘prestige’
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Case Analysis: Blaming The Pitch
It is time to focus on tuning the game to the playing conditions
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Case Study: What Is Your Answer, Joseph?
“Internationally we are known to be rude, aggressive, tip poorly, treat retail staff like personal servants and then complain about poor service.” — V. Rajesh, retail consultant, in his blog An Indian and a Retailer
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