V. Rajesh

The writer is a retail and shopper behaviour expert who has also authored several books. He is currently engaged in knowledge sharing initiatives such as consulting, training and teaching. His site’s short URL is http://bit.ly/vrajesh

Latest Articles By V. Rajesh

Case Analysis: The Angry Shopper

V. Rajesh

Case Study Marketing

Shoppers have a role to play in motivating the staff to give good service, which they do not fulfill

Case Analysis: Is Vinayak Posturing?

V. Rajesh

Case Study Marketing

There are multiple dimensions to this situation and one which has not been mentioned. It could very well be that Vinayak Morro is uneasy/ uncertain about the loyalty of the team and has a strong suspicion that their loyalties still lie with the earlier owner, Nandalal