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BW Businessworld

Your Design Store Revolutionizes Custom Apparel With Print-On-Demand Service

There was a time when the only way you could get a t-shirt with your own design on it was to head down to Tirupur and speak to fabric vendors about having 50 or so custom t-shirts printed

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There was a time when the only way you could get a t-shirt with your own design on it was to head down to Tirupur and speak to fabric vendors about having 50 or so custom t-shirts printed. This practice grew as the trend of colleges and universities getting class merchandise created for each batch became more popular. Today, the culture of custom printed apparel/merchandise exists across the spaces of sports days and events (both within and outside colleges), corporates and companies, apparel and retail, and many others. A very small but steadily growing section of this market is the emerging culture of independent customization, personalized gifting, merchandise drop shipping, and custom apparel as a fashion choice.

Bangalore based customization portal Your Design Store aims to tap into this emerging market with the help of their revolutionary print-on-demand service. Being one of the very few merchandise companies offering single-piece orders, Your Design Store has changed the way custom apparel is thought of. Aside from offering single-quantity custom printed or embroidered t-shirts, Your Design Store also expands the catalog for apparel way past tees, with custom jackets, pullovers, activewear, and even stationery and accessories, all through the drop-shipping system. 

Let’s take a look at how this works. Aside from the usual aspects of ecommerce (Order collection, Packaging and Delivery), Drop Shipping focuses on the following factors: 

  • Warehousing & Inventory: All products on a fixed catalog are kept in stock at all times, so that any order received with a small/single piece quantity can be instantly fulfilled.
     
  • Production: Designs can be plotted with devices like the Tajima Embroidery machine, which instantly embroiders a variety of fabric/canvas products like hoodies, caps and even shoes.
     More detailed and larger designs are digitally processed and printed directly onto the product in what we call a DTG (Direct to Garment) printer.
     

When we put it all together, the end result is the capability to render the concept of minimum order quantities redundant. With this constraint removed, the world of custom products opens up many possibilities. From gifting (creating and sending custom personalized gifts) and making a unique fashion statement (designing your own apparel), to custom matching apparel for small events (parties, weddings, trips).

For small businesses, artistes and content creators, and NGOs, the world of drop shipped merchandise is a great way to generate revenue or raise funds. Since there’s no initial investment in merchandise, the stress of paying for products that you have no idea will sell is now non-existent. It’s a great way to test the market of merchandise outreach if you haven’t before, or a great way to build your brand without spending too much time or money on it.


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