A People-First Approach

The year gone by has brought several highs to Publicis Groupe South Asia under Anupriya Acharya’s stewardship. As the only woman chief of a holding company in India, Acharya has had several firsts to her credit including being the first-ever woman president of the industry body Advertising Agencies Association of India (AAAI). In the last year, she continued to grow many spectrums of her achievements.

Acharya led the Publicis Groupe to be the only marketing and advertising holding company featured in the LinkedIn Top Companies 2022 list for India. This list highlighted companies that are investing in talent and helping people build careers, an area that is among the Indian advertising fraternity’s growing concerns.

Under her guidance, Publicis Groupe India and the AAAI joined the UN Women project as Founder Members. Earlier this year, Acharya was also appointed as a Jury Head for the APAC Effie Awards.

She has achieved many victories for her company in 2022. A noteworthy one was Publicis Groupe winning the media mandate of the Rs 600 crore PepsiCo India business. All the categories, including creative, digital and media, were each pitched separately and had to be won on their own.

Continuing its strategy of embracing technology, Publicis Groupe stepped into the world of Web 3.0, Blockchain and Metaverse in the last year in a bid to remain future-ready.