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Ajai Kumar Dayal
The author has over 30 years’ experience in managing and consulting on big brands, retail, and ecommerce. He has been a commentator and columnist in many publications.
Latest Articles By Ajai Kumar Dayal
Starting New Ecommerce? Here Are Some Tips
There were many learnings as a user from the implementations and without becoming technical, here are some things that new entrants can keep in mind
Read MoreCustomer Data Safety? Enjoy The Ride
According to the new Data Protection Law 2022 being mooted, personal information which is in the public domain, can be used for marketing purposes without specific customer approval. There are of course, many ways your personal information could filter into the public domain. So, there is always a fig leaf available to marketers
Read MoreWho Decides What Should Sell?
The companies which are profiting from such products are made up of good sincere people and they could sit back and consider the impact that they are having on society and families and individuals
Read MoreHas Marketing Changed For The Good?
Driven by this never-ending stream of innovation, mankind has been enveloped in a shroud of consumerism. The Japanese had been masters of this art, constantly producing clever products for the strangest, perhaps some would say inane applications. If you need to know more about these, just check on Google and look on in wonder
Read MoreIs E-commerce Now Going To Shake Up Advertising World?
In this new age, no business is safe. It is time to examine your risks and start taking action before your business becomes irrelevant
Read MoreCTL In CS ‒ The Missing Piece
Customer Service does not need to be obtrusive, in fact it is often so understated it is unnoticed. Its’ foundation is the associate’s knowledge of his products and his understanding of what the customer needs. And it is delivered in a way that keeps the customer coming back
Read MoreCan Dead Malls Be Repurposed?
A citizen service centre with banks, a post office, couriers, Aadhar and Pan Card centres, driving licences, perhaps a passport office, or visa offices for various countries
Read MoreMalls Should Promote Holistic City Growth
Experience has great value in this business. It is worth stating that every builder with money cannot be a mall developer or operator. There is an art and a science to it and vanity projects should be avoided
Read MoreBrick And Mortar Must Fight Back
Shopping is coming back into vogue after a break of two years and customers are no longer hesitant to enter shops
Read MoreRe-imagining The Future Of Cities ‒ Dehradun
The bell is tolling for many cities and towns across the nation as they crumble inexorably. Today’s anything goes approach is a recipe for disaster as stretched infrastructure and facilities are not capable of expanding any further. Dehradun denizen Anoop Nautiyal pointed out that by 2025, there will be more vehicles on the roads of Dehradun than people, and each vehicle will have a daily wait of at least 90 minutes in traffic jams. That is not how a garden city wants to be seen
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