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Anu Sehgal
Latest Articles By Anu Sehgal
What’s Driving Influencer Marketing In 2023?
Brands can come to life through influencers. They can create an experience around your brand. The audience would then learn and understand about the brand with more positivity. And be willing to purchase it
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Harness The Power Of ChatGPT Scale Up Your Business
ChatGPT can provide round-the-clock customer service by taking care of common inquiries in a conversational manner, placing orders and supplying resources automatically while freeing your staff to do other important work at hand. Also, instant responses given are much appreciated by the customers, possibly raising customer service ratings
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Use Of FOMO In Social Media Marketing
“The more scarce a product is, the more valuable it becomes to people,” says Adam Alter, associate professor of marketing at the New York University Stern School Of Business
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Use Of FOMO In Social Media Marketing
According to the surveys, more than 65 per cent of millennials experience fear of missing out (FOMO)
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Creating A Winning Social Media Strategy In 2023
With newly emerging technologies, never-ending feature updates and ever changing consumer behaviour, digital marketers are always on the lookout for what’s going to happen next
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Social Media Trends To Watch Out For In 2023
More organisations can utilise AI tools for tips on enhancing user interaction and also to personalise posts to reach their target consumers
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World Politics & Role Of Social Media
The internet is free for all! And why are politicians and political parties failing to make the best use of this access?
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The Pitfalls Of Fake Followers
Businesses paying for followers or giving endorsement deals to people with fake followers are wasting their money
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Rampant Trend Of Fake Followers On Social Media; They Derive No Value For Businesses/ Celebrities/ Politicians
Russia is one of the largest providers of fake accounts in the world. A number of such companies operate in India too who enhance the number of followers on Twitter and Instagram for a small sum of money
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Social Media And Prevalence Of Fake News In Political Campaigns
"Fake News" have found its way in burgeoning social media mainly comprising Facebook, Twitter and YouTube
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