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Sulajja Firodia Motwani: Women Must Leverage EV Revolution

Sulajja Firodia Motwani has been the flagbearer in the automotive sector for 25 years. She believes women will have greater participation with EV and the startup revolution

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On how to grow women in the workforce
I will urge leaders to make hires based on merit and let go of all the limiting beliefs they might have about women in certain roles across the shop floor or even at a leadership level. I generally don’t support reservation, but I do believe that reservation at the Board level for women and in political leadership is required.

On some of the high points of your journey
Undoubtedly, family plays a vital role in moulding your personality and inculcating values. My dream is to have a Kinetic vehicle as a part of every household in India and to bring our products to the world. We proudly work on the principle of Make in India.

On reasons behind less women leaders in automotive Space
Other than the existing biases, cultural norms and lack of management action could be the reasons. I feel that the EV revolution can change this to a great extent. New start-ups are flourishing in this space leading to new opportunities in the auto sector, which women must leverage.

On measures needed to promote women’s workforce in the automotive sector
Purposeful diversity and inclusion at the core of the company’s culture and hiring processes can see more women being part of this traditionally male-dominated sector. I am doing my best to promote this and contribute in every way I can to see more women in the auto sector.


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international women's day 2023