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Latest Articles in adidas

Adidas To Sponsor Indian Team's Kit: BCCI

Currently, the players are participating in the 2023 IPL for their respective franchises

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Adidas Loses Court Case Against Fashion Company Thom Browne

The lost case has sunk Adidas’ plans to amass more than USD 7.8 million in damages from Browne, as the New York-jury favoured the fashion company.

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Puma CEO To Head Rival Adidas From January

With the new appointment of Gulden, current Adidas CEO Kasper Rorsted will now step down this very week

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National Sports Day: Top Companies In India Supporting Sportspersons

The success of India's sportspersons comes after tremendous hard work and perseverance, but an important factor contributing to this success remains the encouragement these sportspersons are receiving from various top-notch organisations in the country

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Adidas CEO Kasper Rorsted To Step Down In 2023

2023 will see a new CEO for Adidas after emerging from the Covid-19 lockdown and its subsequent impact on the firm.

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Not just for Kicks, Sneaker Culture & Lessons for Marketers

Two days before the launch you will see a little home page banner announcing the launch and that’s it. Of course it helps that the shoe in question is from the cult Yeezy range and really sells itself out before Launch.

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Adidas Plans To Sell Ailing Reebok Business Within Months - Manager Magazin

Shares in Adidas jumped as much as 3.5% on the report, reflecting hopes for a sale following repeated calls to dispose of Reebok from investors who criticised a lack of progress in turning around the business.

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Adidas To Sell Reebok Business - Manager Magazin

Shares in Adidas jumped on the news and traded 3.3% higher at 1105 GMT, reflecting repeated calls by investors to dispose of Reebok, impatient with the lack of progress to turn around the business.

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HDFC Bank partners with Amazon for GREAT INDIAN FESTIVAL Sale

HDFC Bank partners with Amazon for GREAT INDIAN FESTIVAL Sale

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To boost morale of Olympic-bound athletes, Adidas comes up with 'What's One More' film

To boost morale of Olympic-bound athletes, Adidas comes up with 'What's One More' film

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Adidas Expects Sales To Fall At Least 40% In Second Quarter

Adidas said over 70% of its stores were currently closed worldwide, with a 35% rise in e-commerce in the first quarter only partially offsetting lost sales, which fell to 4.753 billion euros in the quarter.

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Adidas Warns Of Big Coronavirus Hit To China Sales

Adidas forecast currency-neutral sales to increase by between 6% and 8% for the full year and for its operating margin to rise by between 10.5% and 11.8%.

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Adidas' China Business Activity Falls 85% Due To Coronavirus

Adidas said it had seen lower traffic, mainly in Japan and South Korea, but added that it had not yet registered any major business impact beyond Greater China.

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Reebok, Adidas Launch First Pack Of All-New Instapump Fury Boost

The first of three Instapump Fury Boost packs, the “Prototype” model features the original colourway of Steven Smith’s ‘pullover’ Instapump Fury production sample.

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