- Economy
- Education And Career
- Companies & Markets
- Gadgets & Technology
- After Hours
- Healthcare
- Banking & Finance
- Entrepreneurship
- Energy & Infra
- Case Study
- Video
- More
- Sustainability
- Web Exclusive
- Opinion
- Luxury
- Legal
- Property Review
- Cloud
- Blockchain
- Workplace
- Collaboration
- Developer
- Digital India
- Infrastructure
- Work Life Balance
- Test category by sumit
- Sports
- National
- World
- Entertainment
- Lifestyle
- Science
- Health
- Tech
Banners Advertisement Options
Banner Type | Dimensions | Available On |
---|---|---|
Leaderboard | 728X90 | Home Page, Article Page, Internal Pages |
Medium Rectangle | 300x250 | Home Page, Article Page, Internal Pages |
Screenshots
Specifications
- Format Allowed : JPG or GIF
- Maximum weight : 35 kb
- Animation limit – 15 seconds
- URL should always be Domain Based. [ 198.xx.xx.xx not allowed ]
- No Spaces allowed in the Tracking URL
- While sending the banners use the naming convention as follows - clientname_date(dd)_bannersize [ eg: ABC_12_300by250 ]
Innovation Advertisement Options
Banner Type | Dimensions | Available On |
---|---|---|
Interstitial | -300X250 | Home Page |
Page Pusher | 970X90(Wrapped Up) & 970X400(Open) | Home Page |
Screenshots
Specifications
- Format Allowed : JPG or GIF
- Maximum weight : 35 kb
- Animation limit – 15 seconds
- URL should always be Domain Based. [ 198.xx.xx.xx not allowed ]
- No Spaces allowed in the Tracking URL
- While sending the banners use the naming convention as follows - clientname_date(dd)_bannersize [ eg: ABC_12_300by250 ]
About Native Text Link Advertisement Options On BW
Native Text Link Ads are a form of native ads which means they follow the form and factor of the design around them. These are essentially text ads which when clicked opens up the client website but because they look exactly similar to the site’s content they tend to get much more click through rate (CTR) than normal text ads on any site.
As a client if you are looking to drive traffic to your own site or content, native text link ads will be the best option for you.
You can also club it with BW’s branded content option to get exciting results.
Native Text Advertisement Options
Banner Type | Dimensions | Available On |
---|---|---|
Feature Box Section | - | Home Page |
Recent Article Section | - | Home Page, Article Page, Internal Pages |
Quick Bytes Section | - | Home Page, Article Page, Internal Pages |
Native Text Links when clicked will take the visitor to the client website | ||
Native Text Link for Feature Box Section is subject to availability of a relevant story |
Screenshots
Specifications
- Logo Image Format Allowed : JPG or GIF
- Maximum weight : 35 kb
- URL should always be Domain Based. [ 198.xx.xx.xx not allowed ]
- No Spaces allowed in the Tracking URL
About Branded Content On BW
Over 3 million people read, comment and share articles every month on BW and those articles can be about your brand. If you are looking for a story telling platform where the audience is not just a frivolous kid, think of BW. With an audience base that likes reading business news and analysis, you have a precise target audience at your disposal.
You can put in photos and videos in your article, you can add links for readers to discover you easily. Your articles never expire. They stay on our platform giving you advantage through SEO long after our association ends
The model of engagement is simple. You pay per article basis.
And we are the only publisher in the country that will guarantee you a certain number of viewership within the first month of publishing.
Branded Content Options
- Articles about the brand
- Articles about Industry with Brand Quotes
- Brand Video with relevant article
- Brand Story
- Photo Story
- Quick Bytes (Slideshow/Listicle)
- Interviews
- Press Release
Example Screenshots
Specifications
- Maximum word count per article : 500
- Number of links allowed per article : 2
- Link type : No Follow
- Link should only be to client website
- URL should always be Domain Based. [ 198.xx.xx.xx not allowed ]
- No Spaces allowed in the Tracking URL
- Number of photos allowed per article : 5
Engagement Models
BRONZE | SILVER | GOLD | PLATINUM | |
Branded Content |
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Branded Content with guranted viewership |
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Quick Byte |
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Social Media Push |
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Additional Native Text Link |
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Banner Promotion on Homepage |
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Homepage showcase with supported Feature Story |
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Newsletter plugin |
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Additional Corporate PR pack |
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Engagement Models
BRONZE | SILVER | GOLD | PLATINUM | |
Event Listing in Event Page |
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Banner Promotion on Homepage |
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Pre-Event Release |
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On Event Coverage |
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On Event Live Webcast* |
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Post Event Release |
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Post Event Photo Promotion |
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