Urban Indians Express Mixed Sentiments & Concerns About Artificial Intelligence: Survey

In a recent survey conducted by Ipsos Global Advisor across 31 countries, it was found that almost six in 10 urban Indians are nervous about the impact of products and services utilising Artificial Intelligence (AI). Furthermore, the study revealed that one in two Indians expressed fear that AI may replace their current jobs. These findings shed light on the perceptions and concerns surrounding AI in the minds of urban Indians. 

The survey, which gathered responses from 22,816 adults worldwide, aimed to understand people's views on AI and its potential impact on their lives. AI, often referred to as the simulation of human intelligence by machines and computer systems, has gained significant attention in recent times due to the emergence of Generative AI, the introduction of ChatGPT, and ongoing discussions about machine learning and automation. 

Notably, the survey highlighted that urban Indians exhibited a high level of awareness regarding AI. About 64 per cent claimed to have a good understanding of AI, and 62 per cent reported familiarity with products and services that employ AI. 

Overall, urban Indians displayed a mixed range of sentiments towards AI. While 65 per cent believed that products and services utilizing AI offer more benefits than drawbacks, and 66 per cent expressed excitement about such advancements, 58 per cent still felt nervous about their implications. 

When it came to trust, the sentiment was cautiously optimistic. Approximately 64 per cent of urban Indians trusted companies employing AI to protect their personal data. Furthermore, 67 per cent expressed faith that AI would not discriminate or display bias towards any particular group of people. Moreover, an equal proportion of respondents trusted companies using AI as much as any other companies. 

The survey also assessed the perception of urban Indians regarding the future impact of AI. The results revealed a polarised view among respondents. While 57 per cent believed that AI would enhance the efficiency of tasks in the next three to five years, 50 per cent anticipated improvements in their health due to AI. Similarly, 48 per cent felt optimistic that AI would enhance their job prospects, and 54 per cent believed that the Indian economy would benefit from AI. Moreover, 57 per cent of Indian citizens expressed confidence that AI would improve their entertainment experiences. 

Summarising the findings, Amit Adarkar, CEO, Ipsos India said, "AI is of late the new buzzword with ChatGPT almost expediting the adoption of AI and most sectors deliberating on how AI can be incorporated in their strategy, to improve how they do business. Our survey presents interesting views around AI across the 31 markets polled and particularly for India – while on one hand there is urgency in adoption of AI and positive sentiment around the positive impact of AI on day to day life, there is also fear palpable around the impact of AI on jobs and how it could lead to disruption. It will be interesting to see how it will playout and unfold. But definitely AI will make the delivery process highly efficient and competitive." 

The findings of this Ipsos survey provide valuable insights into the concerns and expectations of urban Indians regarding AI. With a significant portion expressing both excitement and apprehension, it is evident that AI has become a topic of significant interest and debate. As AI continues to shape various aspects of our lives, understanding these sentiments is crucial for policymakers, industry leaders, and researchers to address concerns and maximize the potential benefits of AI technology.