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Srinath Sridharan

Independent markets commentator. Media columnist. Board member. Corporate & Startup Advisor / Mentor. CEO coach. Strategic counsel for 25 years, with leading corporates across diverse sectors including automobile, e-commerce, advertising, consumer and financial services. Works with leaders in enabling transformation of organisations which have complexities of rapid-scale-up, talent-culture conflict, generational-change of promoters / key leadership, M&A cultural issues, issues of business scale & size. Understands & ideates on intersection of BFSI, digital, ‘contextual-finance’, consumer, mobility, GEMZ (Gig Economy, Millennials, gen Z), ESG. Well-versed with contours of governance, board-level strategic expectations, regulations & nuances across BFSI & associated stakeholder value-chain, challenges of organisational redesign and related business, culture & communication imperatives.

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Indian Startups Shaping Future With Immersive Technologies

By fostering an ecosystem that supports scaling efforts, including government policies that encourage innovation and infrastructure development, Indian startups can thrive and compete globally in the Web3 space

Photo Credit : shutterstock

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The advent of Web3 solutions has opened up a world of possibilities, and Indian startups are well-positioned to harness the immense potential offered by this transformative technology. With a focus on immersive technologies, deep tech advancements, and a range of other possibilities, these startups are poised to reshape the world of imagery and drive innovation to unprecedented levels. However, for founders to truly make an impact and achieve long-term success, they need to possess specific skill sets, operate at scale, and remain invested in their efforts.

Web3 solutions enable the integration of immersive technologies, such as virtual reality (VR) and augmented reality (AR), into various industries and sectors. Indian startups have already begun leveraging these technologies to create immersive experiences, ranging from interactive educational platforms to virtual showrooms for retail. The potential impact of these innovations is tremendous, as they have the ability to revolutionise the way we learn, shop, entertain, and interact with our environment.

Additionally, the integration of deep tech advancements, including artificial intelligence (AI), machine learning (ML), blockchain, and decentralised systems, within Web3 solutions amplifies their capabilities. This fusion enables startups to build secure, transparent, and efficient platforms that can transform industries like finance, healthcare, supply chain management, and more. By leveraging India's strong tech talent pool and focusing on deep tech expertise, startups have the opportunity to establish themselves as global leaders in Web3 solutions.

The Changing World of Imagery

Web3 solutions are set to redefine the world of imagery in profound ways. Through immersive technologies, individuals will be able to engage with digital content in ways that were previously unimaginable. Whether it's experiencing historical events through VR, exploring virtual landscapes in AR, or creating personalised digital avatars, the boundaries of imagination will be expanded. This shift will not only impact entertainment and gaming but also industries like architecture, design, hospitality, tourism, and marketing.

Furthermore, with Web3 solutions, the ownership and monetisation of digital imagery can be revolutionised. Blockchain-based systems allow creators to protect their intellectual property rights, establish verifiable authenticity, and receive fair compensation for their work. This empowerment of creators will foster innovation, encourage collaboration, and create new economic opportunities within the realm of imagery.

The convergence of emerging technologies within Web3 solutions has the power to revolutionise the world of imagery and pave the way for a truly transformative future. 

Immersive Experiences:

Immersive technologies, such as virtual reality (VR) and augmented reality (AR), are redefining the way we interact with digital content. VR allows users to step into entirely virtual environments, creating immersive experiences that can transport them to different worlds, simulate real-life scenarios, or facilitate interactive training programs. AR, on the other hand, overlays digital content onto the real world, enhancing our surroundings with interactive elements. These technologies have the potential to revolutionise fields like entertainment, education, tourism, sports, and more by offering engaging, personalised, and interactive experiences that blur the lines between physical and digital realms.

Enhanced Visualisation:

Web3 solutions enable the creation of advanced visualisation techniques that can transform the way we perceive and understand information. With the integration of data visualisation, AI, and ML algorithms, complex datasets can be presented in visually compelling and easily digestible formats. This empowers decision-makers across various industries, such as finance, healthcare, and scientific research, to gain deeper insights, make informed decisions, and communicate complex concepts effectively.

Personalised Digital Avatars and Metaverse:

The concept of digital avatars is gaining prominence with the rise of Web3 solutions. These avatars, representing individuals in the digital realm, can be personalised and utilised for a range of purposes, from gaming and social interactions to virtual meetings and commerce. The emerging metaverse, a virtual shared space where users can interact with each other and digital content, holds enormous potential for reshaping social interactions, entertainment, and even aspects of work. It opens up possibilities for individuals to express themselves, explore new identities, and engage in collaborative experiences in entirely virtual environments.

Authenticity and Ownership:

Web3 solutions, powered by blockchain technology, address the long-standing challenges of authenticity and ownership in the digital realm. Through blockchain-based systems, creators can establish verifiable authenticity for their digital content, protecting it from unauthorised use and manipulation. This provides artists, photographers, and content creators with greater control over their work, ensuring fair compensation and attribution. The ownership of digital assets, such as images, videos, and virtual real estate, can be securely recorded on the blockchain, leading to new economic models and opportunities for monetisation.

Democratisation of Creation and Collaboration:

Web3 solutions enable decentralised platforms and marketplaces that foster collaboration and participation from a global community. The barriers to entry for content creation and distribution are lowered, allowing individuals from diverse backgrounds and geographies to contribute their ideas and creations. This democratisation of creation empowers a wider range of voices, promotes cultural diversity, and encourages innovation through collaborative efforts. It enables the co-creation of immersive experiences, digital artworks, and other forms of content that redefine traditional notions of authorship and creativity.

The revolution of imagery concepts through emerging technologies has the potential to reshape industries, redefine user experiences, and unlock new possibilities for human expression and connection. As these technologies continue to evolve, it is imperative for creators, innovators, and policymakers to collaborate and navigate the ethical, legal, and societal implications associated with these transformative changes. By embracing the potential of Web3 solutions and fostering an inclusive ecosystem, we can build a future where imagery becomes a powerful tool for communication, storytelling, and understanding in the digital age.

Staying invested

To drive sustainable change and realise the full potential of Web3 solutions, founders need to stay invested in their efforts. Building innovative startups in the Web3 domain will require persistence, resilience, and a long-term vision. To fully capitalise on the potential of Web3 solutions, founders of Indian startups must possess a diverse set of skills. Alongside their technical expertise, they should understand the nuances of user experience, design thinking, and market dynamics. Effective communication, adaptability, and a visionary mindset are also crucial for navigating the ever-evolving Web3 landscape. 

In addition, scaling is essential for startups to maximise their impact. Collaboration with industry partners, establishing robust networks, and accessing funding are vital for growth. Founders must continuously adapt to evolving technologies, anticipate market needs, and remain at the forefront of cutting-edge advancements. By fostering an ecosystem that supports scaling efforts, including government policies that encourage innovation and infrastructure development, Indian startups can thrive and compete globally in the Web3 space. 

Dr. Srinath Sridharan - Author, Policy Researcher & Corporate Advisor. Twitter : @ssmumbai

Jateen Rajput, Immersive-Tech evangelist & Business Leader in Event-Tech  


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startup magazine 15 July 2023