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Whether you are shopping for food, clothes or gadgets, the retailers are using the power of psychological persuasion to influence your decisions - and help you part with your cash

Wellbeing Nutrition Targets Innovative Delivery Mechanism

Ashish Sinha

After Hours Wellness

Founded in 2019, Wellbeing Nutrition (WBN) is focused on plant-based ingredients to deliver wellness to individuals. Avnish Chhabria, Founder, WBN tells Ashish Sinha about the innovative product line, what is coming next and also talks business. Excerpts:

Why Exercise Is Important

Rachna Chhachhi

After Hours Wellness

As we age, our muscles lose strength and mobility. Unfortunately, with sedentary lifestyles, this ageing can be accelerated and lead to early signs of sarcopenia. Here is how you can prevent it

Book Review: Indian Background On A Western Foreground

Srinath Sridharan

Holding up industry icons like Kiran Mazumdar Shah and Harsh Mariwala as examples, Steve Correa describes the characteristics that make the Indian leader distinctive and adaptive, agile and effective, both in India and abroad. It is our ‘Indianness’ that’s working so far, in our professional journey

Bettering The Indian GI Economy

Blaise Fernandes

It can be a platform for India to showcase to the world a model for ethical capitalism, social entrepreneurship, de-urbanisation, and bringing women to the workforce, on the back of a robust digital system

Karma Yog: The Doorway To Break The Karmic Cycle

Kavi Bhandari

H. H. Swami Mukundananda, an alumnus of IIT, Delhi, and IIM, Kolkata, is a spiritual leader, best-selling author, Vedic scholar, and an authority on mind management. The Founder of JKYog, explains the concepts of karma yog, destiny and free will

Book Review: Sentinels Of The Soil

The book showcases to the world how a developing nation successfully overcame one of the biggest crisis ever seen in recent history.

Book Review: The Biography of a Failed Venture By Prashant Desai

Srinath Sridharan

This book is fascinating as it takes head-on this very concept of “failure” and dissects what happened in the author’s life and business venture.

Detective Boomrah Web Series Released On YouTube, OTT Release Soon

After Hours Entertainment

Detective Boomrah, is a whiff of fresh air, for he is completely traditional at heart while appearing just like any one of us, but having the acumen and vision to see the invisible.

We Would Expect Some Tax Relief Until A Certain Revenue Hits Sheets: Manjari Singh, The Chhaunk

Poonam Singh

After Hours Food

In an interview with BW Businessworld, Manjari Singh, Co-founder, The Chhaunk, Gurgaon-based cloud Kitchen, spoke about the covid-19 impact, protocol, budget, competition and more.

Advertising Industry Veteran Gerson da Cunha Is No More

In a 25-year stint in the advertising industry, Da Cunha had gone on to head Lintas.

Book Review: VUCA In Startups

This is the first study of Indian startups, which has succeeded in the marketplace. Learning from others may shorten your journey by making fewer mistakes. Every prospective entrepreneur must read this book before embarking on his Start-up journey.

The Return Of #Revengetravel, And How!

Kalyani Srinath

After Hours Travel

In this festive season of Yuletide (and a covid free world soon), let there be light and let there be travel.

Sahil Aggarwal: Promoting A Sense Of Balance With Shivya Ayurveda