Amit Tiwari

The author is the Global Head of Marketing Demand Centre of Tata Consulting Services, Amit leads MarTech strategy and operations to support the business and marketing objectives. For over 21 years, Amit Tiwari has proved a key thought leader in the MarTech space. He understands and adapts technology faster and is also keen on experimenting and exploring new technology and new ventures in marketing.

Latest Articles By Amit Tiwari

Marketing Playbook 101

Amit Tiwari

Opinion Columns

Want to use content marketing in a more strategic way and be more purposeful, outcome-based, and data-driven? How do you ensure that all of your ideas and action plans are incorporated into your marketing mix and ready to deploy as and when needed? A marketing playbook is the answer to all of the above

Look Out For These Top 10 MarTech Trends In 2023

Amit Tiwari

Opinion Columns

As marketers gear up for more cutting-edge and complex challenges in the coming year, it is crucial to prioritise the impact of MarTech investments by focusing spending on tools that streamline marketing operations. Some MarTech technologies that brands are looking at leveraging include paid communities, virtual reality, interactive content, influencer marketing platforms and customer data platforms among others. So which ones are you considering for your marketing stack as your organisation heads into 2023?

Cookies, Consent and Content Rule The Marketer’s New Playbook

Amit Tiwari

Opinion Columns

To thrive in a world of consent-based advertising, businesses must expedite when, where and how they collect, aggregate and deploy first-party data. They will also need to incentivise customers to share first-party data, and then deploy superior data and analytics (D&A) management capabilities to handle the data itself

Leveraging Micro Moments To Multiply Marketing And Business Impact

Amit Tiwari

Opinion Columns

Micro-moments may have hit the limelight recently, but they existed long before Google stumbled upon them in 2015. Remember Amul? With witty, on-point one-liners delivered almost every day via the lovable Amul girl, the brand has been employing micro-moment marketing for the last fifty years. But that's Amul. The key question is: are you doing enough to maximize your micro-moment marketing to beat the competition?

Leveraging Micro Moments To Multiply Marketing And Business Impact

Amit Tiwari

Opinion Columns

Micro-moments may have hit the limelight recently but they existed long before Google stumbled upon them in 2015. Remember Amul? With witty, on-point one-liners delivered almost everyday via the lovable Amul girl, the brand has been employing micro-moment marketing for the last fifty years. But that's Amul. The key question is: are you doing enough to maximize your micro-moment marketing to beat the competition?

Businesses Urgently Need To Adopt A DDOM ‒ Or Risk Decay

Amit Tiwari

Opinion Columns

While most companies understand how critical it is to focus on customer experience and the role that data plays in doing so, organisations need to go much further and ensure participation from both information technology and marketing in order to triumph in today’s cutting-edge business environment

With Great Data Comes Great Responsibility

Amit Tiwari

Opinion Columns

Technology has made it possible for businesses to compile and analyse vast amounts of internal as well as external data regarding customer preferences and responses to marketing initiatives. However, very few marketers and businesses possess the knowledge and expertise to wield this intelligence to their advantage. Addressing this challenge will be a prerequisite to thrive in Web 2.0

Social Commerce: Why Can't We Ignore It

Amit Tiwari

Economy

The exponential rise of social commerce today is simply a fitting memo to brands reminding them that for customers, shopping continues to be a social experience. And it's inevitable that social feeds today resemble a trip to the mall. Is your brand there yet?

Social Commerce – And Why You Can't Afford To Ignore It

Amit Tiwari

Opinion Columns

3 Skills That Organizations Want From The Young Future Leaders Of B Schools

Amit Tiwari

Opinion Columns

The world in which businesses function today is a place where “change is the only constant.” Among today’s successful organizations, if we have to look for one common denominator factor that puts them where they are, it is their ability to react quickly to change. They ensure this by hiring young future leaders who demonstrate certain skills and understanding.