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Latest Articles in General Management

Case Analysis: A Moment Of Reincarnation

K. Srinivas

Case Study General Management

This unexpected derailing may just be the right medicine a startup company needed in its quest to become great!

Case Analysis: Money Matters

N. Kamakodi

Case Study General Management

Nachiket to reevaluate the strategy of his line of business as the cash withdrawal pattern will change. It means number of bank owned ATMs in the market has to come down

Case Study: How We Think Of Women

Meera Seth

Case Study General Management

“This is the voice of compromise. This is the voice of a woman's silence, of every inappropriate expectation from her. This is our voice. Now let her speak. Ab Samjhauta Nahin, Now no compromise…” — Amitabh Bachchan Unblushed

Case Analysis: Tip Of The Iceberg

Gautama G.

Case Study General Management

Education is supposed to make you think and question, ads to make you consume, buy, enrich the seller, or a faceless corporation, for whose actions of omission and commission no one can be held accountable

Case Analysis: It’s Your Battle To Choose

Anu Parthasarathy

Case Study General Management

Indian society is changing in a big way. Ours is a society where movies like Pink get to reach a mainstream audience

Case Analysis: Change The System

Mala Sinha

Case Study General Management

The neoliberal values will have to be replaced by new set of values that are pro-woman and pro-planet

Who Is Your Target Audience?

Meera Seth

Case Study General Management

“Our culture often does portray women especially like objects. My mom would always point out everytime the cheerleaders would come on, [and say] “OK, so look, here's the story that gets told: the men get to be these heroic, skilled athletes. And the women just get to be pretty.” Just the concept of that, she wanted my brother and I to be aware of it. Because we see these images on TV, in movies and in the magazines, all the time and if we don’t just stop and think about it, it sort of seeps into your brain and becomes the way you perceive reality.” — Joseph Gordon-Levitt on ‘Ellen’ Jan 2014 (adapted)

Many Lenses, Many Senses

Amrita Chowdhury

Case Study General Management

Political economy theory suggests that commercial incentives behind content creation, in this case the display of women’s innerwear in media, shape the content itself

Sensitivity And Self-regulation

Sangeetha N.

Case Study General Management

Women have to arrive at the fine balance between the form of garment that works for them and also doesn’t disturb others

Accept Collateral Damage?

Gautama G.

Case Study General Management

To flush out the Vietcong, American B52 bombers carpet-bombed vast tracts of land. The scorched earth policy culminated 50 years later with the US President apologising for the ruin he had caused

Case Study: Finding Direction

Meera Seth

Case Study General Management

“Coaching is releasing a person’s potential to maximise their own performance. It is helping them to learn rather than teaching them” — John Whitmore

Case Analysis: Focus On Systems

Atul Mathur

Case Study General Management

The Gemmet case, in my view, could be looked at through several lenses — for example, what ‘higher purpose’ or meaning does a professional manager derive his actions from?