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Dr. Annurag Batra
Latest Articles By Dr. Annurag Batra
Long Live TV: OmniCasting Is Future Driver For Building Brands
Dr. Annurag Batra writes on why TV is essentially the mainstay for brand building and how television is less cluttered than any other medium
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ZEE-Sony Merger: Roadblocks Are Many, Man-made & Meaningless
Dr. Annurag Batra explains how an insolvency plea is being used to derail the ZEE-Sony merger
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Direct-to-consumer Direct-to-reader
How the $55-billion D2C market in the country has moved from D2C ecommerce to D2C retail and to C2C or connect-to-consumer, a new phase of commerce where opportunities to connect exist everywhere
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‘Relax And Meditate, Give Bigger Context To Life’: Sri Sri Ravi Shankar
BW Businessworld recently got in touch with the widely acclaimed peacekeeper and spiritual leader, Sri Sri Ravi Shankar, to get a sense of the basics of conflict resolution, wellbeing in troubled times, work-life balance for entrepreneurs and the eternal pursuit of happiness
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Union Budget Gets A Thumbs-up
Union Budget 2023-24, with record capex, hopes to see a massive expansion in infra, even as it aims for fiscal consolidation and assuaging key constituencies
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India Inc. On The Move Again
Corporate India clocks healthy growth in revenue and profits and ensures handsome returns for its shareholders by overcoming the challenges posed by the second wave of the pandemic as well as an uncertain global environment
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Making India Wealthy, Healthy, Wise
BW Businessworld makes a case for the Union Budget to further push the process of generating wealth creators and entrepreneurs who are seen as being key to India attaining the status of a high-income developed economy by 2047
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The New Year Marks The Dawn Of New Hope
Corporate India faces testing times in the New Year. But given the strong fundamentals of the economy, industry captains hope to tide over short-term crises by focusing on longterm goals
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Editor's Letter: Year of Recovery
In this issue, we shine the spotlight on some key sectors that capture trends likely to be continue in 2023. With each passing week, more cities and towns are witnessing the rollout of 5G services, which will improve connectivity well into 2023
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Editor's Letter: A Time To Reset And Rethink
In our annual list of the 40 disruptors in the startup space who are still under 40, we profile some of the country’s outstanding young men and women, who bucked the trend and kept going through the travails of the times
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