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Latest Articles in Case Study
Case Analysis: Fix The System
Money in the bank has a psychological effect. We are familiar with the sense of well being that comes from a healthy bank balance. Will we have that same sense if we are not certain of accessing our money whenever we want to?
Read MoreCase Analysis: A Bolt From The Blue
Poor quality education facility and support systems fail to provide the experience that help in acquiring knowledge, skills and attitudes that are conducive to social participation; hence rural youth are ill-prepared
Read MoreATMs: The Sweat Behind The Scenes
“Changes are products of intensive efforts” — Muhammad Yunus in his 2003 book Banker to the Poor: Micro-Lending and the Battle Against World Poverty
Read MoreCase Analysis: A Moment Of Reincarnation
This unexpected derailing may just be the right medicine a startup company needed in its quest to become great!
Read MoreCase Analysis: Money Matters
Nachiket to reevaluate the strategy of his line of business as the cash withdrawal pattern will change. It means number of bank owned ATMs in the market has to come down
Read MoreWhose Logo Is It, Anyway?
Case Study: “The customer’s perception is your reality” — Kate Zabriskie, Customer Experience Consultant
Read MoreCase Analysis: Is Vinayak Posturing?
There are multiple dimensions to this situation and one which has not been mentioned. It could very well be that Vinayak Morro is uneasy/ uncertain about the loyalty of the team and has a strong suspicion that their loyalties still lie with the earlier owner, Nandalal
Read MoreCase Analysis: Brands Are Not Holy Cows
Whatever is the business strategy and its resultant brand implications, there are ways to go ahead in a manner that will result in committed action across all stakeholders
Read MoreCase Study: That's My Logo You Changed
“Our dilemma is that we hate change and love it at the same time; what we really want is for things to remain the same but get better” — Sydney J. Harris
Read MoreCase Analysis: Cart Before Horse
Farm-o-maid is a classic case of acquiring a business and rushing to change the first thing you could change most easily. You acquire a business and have a vision to make it bigger and better
Read MoreCase Analysis: Fixing The Logo? Think Again
A consistent brand should instill confidence rather than engender confusion. Consistency protects your investment, your winning formula, your message, your reputation, your equity
Read MoreCase Study: How We Think Of Women
“This is the voice of compromise. This is the voice of a woman's silence, of every inappropriate expectation from her. This is our voice. Now let her speak. Ab Samjhauta Nahin, Now no compromise…” — Amitabh Bachchan Unblushed
Read MoreCase Analysis: Tip Of The Iceberg
Education is supposed to make you think and question, ads to make you consume, buy, enrich the seller, or a faceless corporation, for whose actions of omission and commission no one can be held accountable
Read MoreCase Analysis: It’s Your Battle To Choose
Indian society is changing in a big way. Ours is a society where movies like Pink get to reach a mainstream audience
Read MoreCase Analysis: Change The System
The neoliberal values will have to be replaced by new set of values that are pro-woman and pro-planet
Read More