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Gigil should leave no stone unturned in reaching out to its potential mall customers

Case Analysis: Align Your Plan

Nirzar Jain

Gigil should engage with the mall team and understand their long-term plans

Case Study: To Be Or Not To Be In A Mall

“Your premium brand had better be delivering something special, or it’s not going to get the business” — Warren Buffett

Case Analysis: ‘Kitney Footfall The?’

Sadashiv Nayak

What distinguishes a good mall from others is the mall management’s positive approach to its shoppers

Case Analysis: Good Company

Srinidhi Rao

Location and creating the right aura is a critical part of a brand’s success

Case Study: Store Big, Mall Bigger

“An undiscovered genius has no value in the marketplace.” — Bernard Kelvin Clive, personal branding coach and brand strategist

Case Analysis: The Retail Conundrum

Salil Nair

Zero visibility indicates a breakdown of ‘partnership- based communication’ between mall and brand

Case Analysis: Mass Versus Premium

Sadashiv Nayak

StratNext’s biggest dilemma here is whether the brand should be regarded as ‘massmarket’ or ‘prestige’

Case Analysis: Location Is King

Prachi Tiwari

Case Study

Merely being present in a mall is not enough. Ensure location within the mall is also right

Case Analysis: Blaming The Pitch

Damodar Mall

It is time to focus on tuning the game to the playing conditions

Mind The Gap

“The art of communication is the language of leadership” — James Humes, author and former presidential speechwriter

A Case For Dharma

Atul Mathur

Madhav’s dharma is to ensure his choices are not inimical to basic ethics

We Are Part Of The Environment

Mala Sinha

Madhav needs to consciously make efforts to bring the relevant gunas to the fore in his behaviour

Case Study: Leading The Mind

“When we avoid the responsibility for our own behaviour, we do so by attempting to give that responsibility to some other individual or organisation... We then give away our power to that entity” — M. Scott Peck, American psychiatrist

Case Analysis: Do Not Prejudge

Kaushik Gopal