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Ruhail Amin

Deputy Editor, BW Businessworld Applause and everythingexperiential.com

Latest Articles By Ruhail Amin

Bollybood Back In Business

Ruhail Amin

Bollywood looks to break the lull and get the cash registers ringing with an impressive array of releases

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Peter Kerkar’s Defence Strategy Collapses In Uk High Court As SSG Capital Is Cleared

Ruhail Amin

Blaming creditors SSG Capital misfires as court authorizes bankruptcy petition and rejects all allegations

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Book Review: When The Leader Is Also A Coach

Ruhail Amin

The book is full of interesting anecdotes and insights culled from research and interviews with prominent business leaders.

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Rise Of Virtual Alternatives

Ruhail Amin

The wholesale cancellation of events in the wake of Covid has compelled brands to formulate new ways to engage their consumers

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Bells Jingled All The Way For OTT

Ruhail Amin

All through the pandemic driven gloom, OTT players did brisk business and are expected to grow their domains farther in 2021

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Catwalking Virtually in Style

Ruhail Amin

With physical fashion weeks on hold, the niche world of digital fashion is being gradually catapulted to the mainstream

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Ed-tech & Esports Bet Big On Ipl 2020 Sponsorship

Ruhail Amin

The rise of digital-first companies as big sponsors in this IPL season has also to do with the ongoing market sentiment, where digital-first is also the approach adopted by consumers across categories.

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J&K gets Rs 1350 crore new economic package to revive local economy

Ruhail Amin

A new policy will also be announced to revive the industrial sector, said Lieutenant Governor Manoj Sinha.

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The New Playbook For Live Sports

Ruhail Amin

IP owners and brands remind that a new playbook must come into effect for live sports to stay relevant, e-sports becoming key

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Anil Singh: “Time For Rigtht Partnerships”

Ruhail Amin

PROCAM International owns four of the most prestigious Indian sport intellectual properties (IPs). These include Mumbai Marathon, Airtel Delhi Half Marathon, TCS World 10K Run (Bengaluru) and Tata Steel Kolkata 25K. To understand the art of building sport IPs and making them successful year after year

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