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Amit Tiwari
Latest Articles By Amit Tiwari
How Neural Networks Are Redefining Marktech
Artificial intelligence in marketing is a subject that is dominating the industry right now. With all the current applications in marketing automation and predictive analytics, where is this profound shift in technology taking us next?
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Marketing Automation = Marketing Acceleration
Big Data and cutting-edge automation technologies are being used by astute marketers to power their marketing strategies, segment their audience, and personalise their digital marketing campaigns at scale. To capitalise on automation and generate the best ROI for your marketing efforts, what are some of the steps you should take to develop a data-driven marketing automation plan for your company?
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AI Driven Marketing Or Marketing Through AI!
AI today is enabling businesses to build and execute more human-like, innovative marketing tactics that may delight customers and win them over as staunch brand champions. This raises the question of whether marketers are prepared to modify their marketing strategies to keep up with AI technology as it develops and advances
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With AI Marketing, Trust & Transparency Should Be Top Priority
Ushering in automated procedures and making data-driven decisions simpler than ever, artificial intelligence (AI) has completely changed how businesses function
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Gamification Can Help Improve Your Marketing Mix
One of the hottest marketing trends right now is gamification, which involves integrating gaming elements into marketing strategy
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Podcasting: A Powerful and Overlooked Marketing Tool
Podcasting is an overlooked marketing tool, despite its ability to provide engaging content, increase customer loyalty, be censorship-free, and last forever. Experts believe it has great potential in a content marketing strategy
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Better Marketing Is Better Business!
Being the first to predict and understand changing client demands is currently the best choice for expansion, with inorganic methods like acquisitions and partnerships having been exhausted for many organisations
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Category Creation: Knowledge Differentiator For Successful CMOs
We live in a time of tremendous transformation. The 2020 disruption laid bare the shortcomings of existing business models and transformation efforts
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ChatGPT: Newest Bot On Block And What It Means For Marketers
We are still in the early stages of this technology. It's doubtless going to have a significant impact on all kinds of creative endeavors, including marketing and communications. The conundrum is that we are uncertain of what those implications will be
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2023’s Top Ten MarTech Trends
As marketers gear up for more cutting-edge and complex challenges in the coming year, it is crucial to prioritise the impact of MarTech investments by focusing spending on tools that streamline marketing operations. Some MarTech technologies that brands are looking at leveraging include paid communities, virtual reality, interactive content, influencer marketing platforms and customer data platforms among others. So which ones are you considering for your marketing stack as your organisation heads into 2023?
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